If you live and breathe digital marketing, we want to talk to you. We are looking for a Marketing Executive to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
•Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
•Design, build and maintain our social media presence
•Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
•Identify trends and insights, and optimize spend and performance based on the insights
•Brainstorm new and creative growth strategies
•Plan, execute, and measure experiments and conversion tests
•Collaborate with internal teams to create landing pages and optimize user experience
•Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
•Instrument conversion points and optimize user funnels
•Collaborate with agencies and other vendor partners
•Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
•BS/MS degree in marketing or a related field
•Good knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
•Experience in setting up and optimizing Google Adwords campaigns
•Strong analytical skills and data-driven thinking
•Up-to-date with the latest trends and best practices in online marketing and measurement
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