Manage data integrity, which is entered by many CRM users
Ensuring security perimeters are established and followed.
Ensuring data is correct across Accounts, Contacts, Opportunities, etc.
Communicating errors made by users in a friendly, helpful manner.
Reporting improper system usage, outages, etc. to senior management.
Develop holistic and detailed view of the customer, including behaviors, attitudes and preferences.
Partner with digital marketing, cross functional marketing teams, sales, & agencies to align on the development and analysis of customer segments.
Provide insights and recommendations on opportunities for customer engagement and for driving purchase behavior through all communication channels, with emphasis on digital platforms and app development.
Working closely with BI, develop and measure KPIs & ROIs for omni channel sales, find efficiencies and inform current & future marketing efforts.
Document training, policy and procedures, and user manuals for CRM system.
Conduct end-user training on CRM system.
Provide implementation support to end-users.
Oversee Report generation, maintenance and testing.
Migrate and upgrade multiple instances into one instance of Microsoft Dynamics 2015.
Candidate must possess at least a Bachelor’s Degree (Preferably in IT).
4 - 5 years of related work experience.
Ability to Interface the CRM application with other enterprise applications as required, including the SQL Data Warehouse.
Have a technical understanding of Active Directories (AD).
Exceptional knowledge of marketing and sales processes and workflows, and with marketing automation tools like Marketo.
Ability to develop strong relationships and work with senior executives.
Excellent written and verbal communication skills.
Comprehension of end-user system usage (e.g. screens, tables, business processes and procedures).
Provide technical guidance in data analysis, data gathering and system design CRM and data analysis requirements.
Provide customization and segmentation capabilities which can be leveraged in marketing and sales campaigns.
Understand the mobile implication and identify opportunities specific to the mobile app initiative.
Understand the social media and customer service implications to identify specific opportunities across these channels.
Contribute to development of digital engagement programs, using data from CRM that supports direction from agreed upon insights.