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Main Purpose of the Job:-

To achieve the sales target and maximize the availability of company's product through route sale team.

Position is responsible for Volumes, Availability, Accounts Receivable, and Company Assets in the assigned territory.

It reports to RSM and plays a key role to achieve budgeted targets.

** Functional Responsibilities of the Job:-

*** Primary Responsibilities:-

*** Volume & Availability:-

* Responsible for forecasting and achieving sales targets for the assigned area

* Ensure product availability through developing and maintaining new outlets and customers in the assigned area.

* Retain existing outlets.

Market Activities - Prepare and implement market visit & route riding plans.

* Develop and strengthen relationship with existing and potential dealers / retailers.

* Responsible for ensuring proper merchandising of products in the freezers.

* Coordinate promotion execution.

* Handle customer complaints as per defined limits.

* Ensure First in First out (FIFO) at dealers / retailers level.

* Advise supervisor on market development.

* Verification of promos (run by Company) in market.

* Effective utilization of merchandising material as per MGM.

* Company Assets Management ( Freezers, Signage etc.)

* Estimate outlets potential for placement of company assets.

* Responsible for proper tracking and recovery of the assets from trade.

* Responsible to ensure proper maintenance, placement, display, and usage of freezers in the market.

* Responsible for Freezer & SPD Agreement with owner as per format duly approved by Companys Legal Department People Management & Development

* Manage and train TSMs assigned in the area.

* Provide on-the-job training to TSMs.

* Approve leaves for TSMs. Discounting & Credit Management

* Verify discounts disbursement to trade. Ensure timely settlement of market accounts (discounts etc.) and claims etc.

* Tracking and timely settlement of account receivable.

Reporting - Monitor and report Key Business Indicators (KBIs) such as daily sales, stock return rate, outlet conversion rate etc. on regular basis.

* Track and report movements of other products in the category.

* Monitor competitor's activity and report to the supervisor through daily activity report.

* Conduct retail audit and update outlet data regularly.

* Keep updated record of outlets converted and lost (with impact).

HSE - Fulfillment of the requirements related to environmental safety, food safety and occupational health and safety is the primary responsibility of the position holder, in line of the ISO 9001, ISO 14000, OHSAS 18000, ISO 22000, DuPont and the International Food Standards applicable at EFL.

* Qualification (Preferably Bachelors / Master Degree.)

* Experience (Preferably 5 + Years of FMCG sales/marketing experience)

* Quality management

* Business, Personal and People management (Strong Communication, Customer Handling, Effective Interpersonal, Negotiation & Business Management Skills)

* Computer Literacy (Preferably Basic Microsoft Office Applications)