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Sales executives maximise the sales of a company's goods or services in many different settings. Their role helps to ensure the commercial success of a diverse range of companies in UK and overseas markets. This can involve working with high-profile brands and products.

They are also involved with identifying new markets and business opportunities.

Sales executives are responsible for increasing and developing sales in areas including:

• fast moving consumer goods, or FMCGs (such as food and stationery);
• consumer durables (clothes, domestic equipment and toys);
• industrial supplies;
• IT, software and media;
• services (such as print and financial services).

Typical work activities will depend on the market/setting. In addition, specific responsibilities will vary according to level of seniority (client contact, for example, will increase with experience).

Typical activities may include:

• maintaining and developing relationships with existing customers via meetings, telephone calls and emails;
• visiting potential customers to prospect for new buisness;
• acting as a contact between a company and its existing and potential markets;
• negotiating the terms of an agreement and closing sales;
• gathering market and customer information;
• representing the organisation at trade exhibitions, events and demonstrations;
• negotiating variations in price, delivery and specifications with managers;
• advising on forthcoming product developments and discussing special promotions;
• liaising with suppliers to check on the progress of existing orders;
• checking quantities of goods on display and in stock;
• recording sales and order information and sending copies to the sales office;
• reviewing own sales performance, aiming to meet or exceed targets;
• gaining a clear understanding of customers' businesses and requirements;
• making accurate, rapid cost calculations, and providing customers with quotations;
• feeding future buying trends back to employers