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1. Researching new types of business/products/services with an emphasis on identifying gaps (existing and/or expected) in the mitigation of needs of potential clients (existing and/or new ones).
2. Attracting new customers
3. Penetrating existing markets. (ONLY CANDIDATES APPLY WHO HAVE EXPERIENCE IN BUSINESS DEVELOPMENT )
Intelligence gathering on customers and competitors generating leads for possible sales advising on, drafting and enforcing sales policies and processes follow-up sales activity formal proposal and presentation management and writing pitch and presentation rehearsals business model design strategic analysis account planning and performance monitoring system proposition development and campaign development Evaluating a business and then realizing its full potential
** Using such tools as:
* Marketing information management (sometimes conflated with knowledge management) customer service.
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