Ethical Labs. was established in collaboration and technical direction of M/S Smith Miller & Patch of USA. The production started in 1965, and operations continued till 1972. In 1972 the government introduced the generic policy for Pharmaceuticals in which M/S SMP (Smith Miller & Patch) were not interested and pulled out. Ethical continued making their products under generic mainly OTCs, Vitamins, Cough Syrups, Liver Products, Anti-malarials etc. The government abandoned the generic policy in 1976, reverting back to the brand names.