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Superbrands Pakistan is a franchisee of Superbrands UK, Plc - the world's most recognized authority on branding. With organizations in over 80 countries of the world, Superbrands qualifies and awards some of the strongest brands within a country.

The Superbrands organisation is the independent arbiter on branding. It identifies and pays tribute to exceptional brands by recognising, rewarding, and reinforcing leading brands from all over the world.

Superbrands, till date, has launched programmes in over 80 countries including all the key global markets, publishing approximately a hundred Superbrands books across the globe featuring around 10,000 brand case studies.

Superbrands is an invitation-only award scheme and promotional programme with a brand focused publication at its core. Also, at the heart of all the programmes is an independent and voluntary council of leading experts comprising individuals with a deep appreciation of the brand landscape in the country being examined.